Examples

Program examples

PLA (Product Lifestyle Appliances) Product Line and Brand Language Development

(work done at Whirlpool Corporation)

Problem/Opportunity – Create a brand and product line to expand appliance market to younger consumers

Solution – Create an innovative appliance/furniture system product line that meets the price points and needs of the consumers

Tools used – Cross functional team development, story telling, consumer/product market research, CAD visualization, prototype development, trial markets

Concept development exploring CNC cutting with no fasteners

Problem/Opportunity – High volume, 3/4″ plywood, no fasteners, outdoor seating, flatpack shipping and storage

Solution – Parts CNC cut from 4′ x 8′ 3/4″ plywood, no fasteners, flat packed to minimize shipping costs

Tools used – Story telling, parametric CAD modeling, foam board modeling, image rendering

Concept development exploring face mask construction

Problem/Opportunity – High volume, reusable face masks with proper fit

Solution – Insert molded filter, formed material, modular system with silicone dual edge seal and single strap

Tools used – Story telling, parametric CAD modeling, facial scans, image rendering

Air Conditioning Filtration System (work done at Whirlpool Corporation)

Problem/Opportunity – Development of split air conditioner in-door-unit that includes a flexible filtration system

Solution – Visualization of patent-able concept to protect the idea

Tools used – Cross functional team, CAD modeling, prototyping, image rendering, patent

Concept creation for refrigerator manufacturer (work done at Whirlpool Corporation)

Problem/Opportunity – Revitalization of commodity product while exploring new streams of revenue

Solution – Improved aesthetics, integration of lighting technologies, integration of revenue generating display panels, integration of commodity liquid container for through door dispensing, customization of front panels

Tools used – Story telling, cross functional team, project management, visual brand language development, hand sketching, vector and raster image creation and exploration, ergonomic envelopes applications and experimentation, color and material development, CAD modeling, prototyping, image rendering

Concept creation and execution for exercise equipment manufacturer (work done at Volan Design)

Problem/Opportunity – Technology and mechanical system commercial exercise product creation and launch

Solution – Development and application of branded ‘ski’ machine product setting up a series of branded exercise products

Tools used – Story telling, cross functional team, project management, visual brand language development, hand sketching, vector and raster image creation and exploration, ski machine prototype mechanisms, ergonomic envelopes applications and experimentation, aluminum extrusion manufacturing, injection molding, pressure forming, painting, artwork development and labeling, color and material development, CAD modeling, prototyping, image rendering

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Biopsy needle concept and execution (work done at Volan Design)

Problem/Opportunity – Bone marrow biopsy needle ergonomic improvements and market differentiation

Solution – Novel, patented, ergonomically efficient hand tool that minimize fatigue and increases control for an invasive procedure

Tools used – Story telling, cross functional team, user on site research, form modeling, hand sketching, vector and raster image creation and exploration, prototype mechanisms, ergonomic testing and experimentation, image rendering

Concept creation and prototype development

Problem/Opportunity – Hand tool ergonomic improvements and clutter minimization

Solution – Create a ergonomically efficient hand tool system minimizing storage drawer clutter cost effectively

Tools used – Story telling, visual brand language development, hand sketching, vector and raster image creation and exploration, prototype mechanisms, ergonomic envelopes applications and experimentation, color and material development, CAD modeling, prototyping, image rendering

Concept creation and prototype development

Problem/Opportunity – Custom clocks utilizing ‘one off’ techniques that bring value to a commodity product

Solution – Create a series of aesthetically pleasing materials and techniques on a common platform of components

Tools used – Story telling, hand sketching, vector and raster image creation and exploration, clock mechanisms, color, fabrication techniques, material development, parametric CAD modeling, prototyping, image rendering

Concept creation and visualization

Problem/Opportunity – Use of imagery to create customized furniture at reasonable prices

Solution – Black and white images can be used to create ‘relief maps’ for surfaces that can be produced with rapid prototyping techniques and then applied to standard furniture sizes as a personalized module

Tools used – Story telling, photography, image creation and exploration, prototype CAD modeling

Concept development exploring solar energy

Problem/Opportunity – Cordless personal comfort for free

Solution – Common solar charged battery used to power a family of products – Light, fan, air cleaner, heater

Tools used – Story telling, brand language development, 5V battery technology, high volume manufacturing techniques, solar panel recharging, parametric CAD modeling, image rendering

Concept development exploring mental health

Problem/Opportunity – Single and lonely in a connected world

Solution – ‘Dinner with Mom’ connected furniture

Tools used – Story telling, flat monitor technologies, ergonomic envelopes, furniture manufacturing techniques, parametric CAD modeling, image rendering

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Concept development for desktop 5V systems exploring personal comfort

Problem/Opportunity – Exploration power pack desktop system using a common brand language

Solution – 5V power pack/wall adapter with copper wire, marble base

Tools used – Story telling, 5V power pack, parametric CAD modeling, SLA prototyping, capacitance switching, model making, design patent (pending application)

Concept development exploring habits and technologies

Problem/Opportunity – Remember where I read that?

Solution – Novel digital hi-lighter memory stylus

Tools used – Story telling, parametric CAD modeling, image rendering